My Sequoia is one year old today and Toyota sent me a Birthday card! This is an example of the (usually lots of small) differences that set great companies apart from merely competent ones. I know that this is just marketing, but for the few cents it cost them, why don’t ALL companies do this?
“Please call us if there is ever anything we can do” - Lovely!
Does your car company do this? Your camera company? Your TV company? Yeah……riiighhht! 
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