Crittix connects your brand with identity-verified everyday testers who use your product and report structured, honest insight. You only release payment when the work meets your brief.
The old options ask you to overspend, trust the wrong people, or send product into a void and hope for a reply.
Traditional research firms charge enterprise rates on enterprise timelines. A single study can eat an entire launch budget before you learn anything.
Creators are paid to perform, not to represent your customer. Their audience rarely matches the people who will actually purchase and use your product.
Send out free samples and you mostly get silence. No brief, no deliverables, no way to confirm the feedback came from a real person who used it.
A structured workflow that keeps you in charge of who tests, what they deliver, and when money moves.
Define what you want tested, the consumer profile you need, and the exact deliverables that count as insight.
We surface identity-verified consumers who match your target audience. You choose exactly who runs the study.
Testers submit structured feedback, photos, or video diaries against your brief. You review every submission before anything is paid.
Funds sit safely in Razorpay-backed escrow and are released only when you approve the work — never before.
Every Crittix campaign produces structured, evidence-backed feedback you can act on — delivered privately to your team, never published as paid ratings.
25 verified testers brew at home and document their first three uses, capturing setup, taste, and likelihood to repurchase.
40 testers assess first impression, instruction clarity, and the refill mechanism, returning a scored rubric and annotated photos.
15 testers record a daily diary of comfort, accuracy, and how the device fits into real routines over a full week.
30 testers compare your formula against a competitor across taste, texture, and mixability using a standardized scorecard.
Three checkpoints keep every rupee accountable — from funding to final approval.
Your budget goes into secure Razorpay-backed escrow — not directly to testers. It stays protected until you decide.
Verified testers complete your study and submit structured work, evidence, and content against the brief you set.
Approve what meets your standard and escrow releases automatically. Decline or request changes if it doesn't.
A new listing with zero reviews barely converts — yet paid or incentivized reviews break marketplace rules and risk a permanent ban. Crittix takes the legitimate path: make your product good enough to earn real reviews on its own.
Testers flag the defects and confusion that cause 1-star reviews — before a single unit ships.
Turn structured feedback into real product and listing improvements buyers will feel.
Ship a product good enough to earn honest 4–5★ reviews — the only ones that last.
Use Amazon's own official early-review program, backed by a product you've proven works.
We never post, place, or incentivize reviews on Amazon or anywhere else — that breaks marketplace rules and puts your account at risk. Crittix makes your product worth reviewing. Your real customers do the rest.
Every format is structured, time-boxed, and ends in deliverables you own.
Get real consumers using your product in their own environment and report what actually happens.
Four guarantees that make consumer testing safe, real, and genuinely useful.
Your money is never at risk. Funds stay in Razorpay-backed escrow until you approve the work — so you pay for insight, not promises.
Every tester is identity-verified. No bots, no fake panels, no anonymous noise — just real people who match your buyer.
Briefs, rubrics, and defined deliverables turn scattered opinions into data your team can actually act on.
You control every release. If a submission doesn't meet your brief, it doesn't get paid. Quality stays in your hands.
Validate a new SKU with real buyers before you commit to a full production run.
Pressure-test features, formulas, and packaging with structured, comparable data.
Understand what real customers think — and why — to sharpen positioning and messaging.
Run reliable consumer research for clients without the overhead of a full research firm.
No. Crittix is strictly for product testing and consumer research. We never sell reviews, ratings, or testimonials, and we don't allow incentivized public ratings. Testers are paid for honest, structured feedback delivered privately to your team — not for posting stars anywhere.
Every tester is identity-verified, works against a defined brief, and submits evidence such as photos, video, or structured responses. You review every submission before any payment is released, so you only ever pay for feedback you can trust.
Your campaign budget is held in secure escrow via Razorpay. It is not paid to testers up front. Funds release only when you approve their deliverables — and if you don't approve, the money stays protected.
You can request a revision or decline the submission entirely. Escrow only releases on work you approve, so a submission that misses your brief is never automatically paid.
You do. All deliverables, reports, and UGC are handed over with the appropriate consent and licensing for your intended use, documented for every campaign.
Most campaigns go live within 24–48 hours of brief approval, and testers are matched to your target profile shortly after.
Launch your first Crittix campaign in minutes. Fund it once, approve the work you trust, and pay only for the insight you keep.